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Thursday, 16 August 2012

Mike the Knight - Immediate Media's latest kids title

Mike the Knight Issue 1
Immediate Media is to launch Mike the Knight magazine on 29th August 2012, an educational children's title aimed at children aged 3-5 years, based on the hugely popular CBeebies TV programme of the same name.

This new title - joining a stable of young children's titles from the company - transports children into Mike the Knight's wonderful and imaginative medieval world. Sticker pages, competitions, medieval historical facts and unique covermounts encourage role-play so young readers can 'Be a knight and do it right'!

Immediate say the monthly magazine will give Mike fans the opportunity to meet and interact with Mike and his trainee wizard sister, Evie, on their adventures. With a new mission to solve each month, the title is adventurous, reassuring and funny, using language that's as energetic and cheeky as the magazine's young hero.

The title is being produced by Immediate Media's award-winning youth and children's editorial team.

Mike the Knight is a 52-part CG-animated series bringing the excitement and enchantment of medieval times into the life of the modern pre-schooler for the very first time. In each action-packed episode, viewers are transported to a world filled with marvellous missions, castles, dragons, Vikings and trolls. Mike is an energetic, cheeky little knight in training, driven by his passion to help others and be the best knight that anyone can be.

With the triumphant motto "Be a Knight, do it right" the would-be hero is joined in his adventures by a host of characters including his trusty steed Galahad, two eccentric dragons, Squirt and Sparkie, and his sister Evie, a trainee wizard.

Pauline Cooke, publisher of Immediate Media Co's Pre-school titles, said, "We have really enjoyed working with the programme's creators, HIT Entertainment to develop an inventive magazine which allows young children to have fun and learn in an adventurous way.

"This is a great opportunity to strengthen our position within the shared boys and girls stand-alone market with a title which we know will enchant fellow young knights and wizards in training!"

Sara Oldham, Mike the Knight magazine's editor, adds: "Mike the Knight is the only pre-school programme to invite its viewers into a fantastical world of knights, wizards and dragons and it has captured the imagination of our young readers.

"We're delighted to be offering parents an exciting new magazine that invites their children to enter this world, while also encouraging them to develop the skills they need to succeed at school."

- Mike the Knight magazine will be priced at £2.50 and will be available at all major retailers and independents around the UK

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