|Image: Viktor Vauthier © Lazy Oaf|
|Image © Lazy Oaf|
The men’s collection features hand picked Batman imagery arranged into their instantly recognizable Lazy Oaf prints. These appear on their staple and popular men’s garments including short sleeve shirting, T-shirts and jersey crew neck sweatshirts.
There's also a stylish Batman knapsack on offer.
Online, the range is being helped with a viral video filmed, directed and edited by João Retorta, with a music from punk-style band Throwing Up (see below).
Under the licensing deal with Warner Bros Consumer Products UK, Lazy Oaf has acquired the global rights to the archive of iconic Batman artwork that it will use on clothing and accessories collections for men and women that launches in-store and online in the UK, Japan, Korea and US this month.
• Batman Men's Range
• Batman Womens Range
• Meet Lazy Oaf's very own BatDog
• For the full range, head over to www.lazyoaf.co.uk/Batman/c201/index.html
• Launch party "Catwomen" photos (and no, we didn't get to go): http://lazyoaf.tumblr.com/post/27339768301/catwomen
Images © Lazy Oaf