Hasbro Invites Kids and Fans to Create New Transformers Character

Hasbro has launched a worldwide promotion inviting fans of all ages around the globe to help create a new Transformers character that will be forever added to the Transformers world - including new comics.

In anticipation of the Transformers’ brand 30th anniversary in 2014, the “Fan Built Bot” Poll kicked off this week, and will run through 5th May on Transformers.com/vote. Hasbro is inviting fans - and, given the success of the comic down the years in the UK, we know there are plenty of British ones - to vote daily to shape this new Transformers character.

The new character will be made into an action figure featured in the “Thrilling 30” line of toys to celebrate the anniversary.

Hasbro is giving kids and fans the opportunity to make the “Fan Built Bot” character with votes determining everything from being an Autobot or Decepticon - to its vehicle or other mode, colour, personality and more. Kids and fans are encouraged to vote daily.

Also, to keep with the theme of the fans being the ones who really shape and create this new Transformers character, Hasbro will also give fans a say in the naming of the new character. More details on the naming will be announced soon.

“Since 1984, the Transformers brand has been bringing entertainment and excitement to kids and fans with our beloved characters like Bumblebee and Optimus Prime,” said Jay Duke, vice president of the Transformers brand at Hasbro. “We invite all fans to help us kick off the 30th anniversary of Transformers with a new character of their choice — for the first time in history?

"This is the perfect way to kick off our anniversary celebration and the ‘Thrilling 30’ line of special edition figures. It will be tremendous fun for everyone to keep track of the entire process from the designing of the character; leading up to its introduction as a toy and watching it become a part of the Transformers brand.”

The results of the poll will be announced by Hasbro at this year’s Comic-Con International in San Diego, as part of the official kick-off to Hasbro’s Transformers “Thrilling 30” anniversary celebration. Kids and fans will be able to purchase the “Fan Built Bot” character as a toy and will see the new character appear in official Transformers comic books.

• For further information visit the official polling page at Transformers.com/vote as well as the Transformers Facebook page at Facebook.com/Transformers