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Friday, 9 March 2012

Hammer brings 'Screamboard' to iPhones

Legendary British film brand Hammer has today launched the ‘ScreamBoard’ in the UK – a free app for the iPhone which enables horror fans to mix their own selections of classic Hammer film sound clips.

The app will appeal to both old and new fans of the celebrated film brand, many of whom will have recently enjoyed The Woman In Black, starring Daniel Radcliffe. The film is the UK’s highest grossing British horror film and has taken over $100m internationally.

The ‘ScreamBoard’ is now available to download for free from the UK iTunes App Store and comes preloaded with assets from two classic Hammer films, Four Sided Triangle and The Quatermass Xperiment. In addition to sound cues, other app content includes video clips, stills, film trivia and Google map information on filming locations.

Additional film assets can be purchased for either 69p (‘Standard’ title modules) or £1.49 (‘Premium’ title modules). The first additional ‘Premium’ titles, Dracula and The Curse Of Frankenstein, will be available until 1st May for the special launch price of 69p.

Forthcoming modules include Dracula Prince of Darkness, The Plague of the Zombies and The Mummy (‘Premium’ titles) plus Quatermass 2, X The Unknown and The Reptile (‘Standard’ titles).

The app has been developed by London-based digital agency Substance.

• The Hammer ‘ScreamBoard’ app can be found online here: http://screamapp.hammerfilms.com/

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