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Sunday, 18 May 2008

Woolworths' Darth Vader Spot

Long-running Wooolworths promotional characters Wooly and Worth (who even have their own ine of merchandise!) prepare for lunch Darth Vader in their flat. The Sith lord is making beans on toast but alas! No toaster. Wooly is sent out to buy one however it all goes terribly wrong...



This 60-second ad, now screening on UK TV, was used in cinemas last summer in the UK -- the first time Woolworths has used such a marketing device in its history.

The ad was created by award-winning British ad agency Bartle Bogle Hegarty, whose past campaigns include commercials such as Levi’s ‘Laundrette’, and ‘Flatbeat’ featuring another puppet, Flat Eric.

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