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Monday, 20 August 2012

Hello Kitty magazine storms supermarket shelves

Egmont UK's new Hello Kitty title looks set to be another hit for the company, with blanket distribution for the new monthly title across UK supermarkets.

Launched earlier this month, sales of the 36-page, £2.99 title aimed at five to eight year-old girls appear to be brisk.

Egmont Publishing Group secured a deal with Hello Kitty owners Sanrio to publish the Magazine earlier this year. The company already publishes the title in 13 other territories.

The Magazine follows the adventures of the iconic Japanese Hello Kitty character, and got a launch in major high street supermarkets on 8th August .

"We are delighted to be working in partnership with Sanrio on such an established brand, and are excited about launching Hello Kitty Magazine," said Debbie Cook, director of magazines at Egmont Publishing Group.

"Egmont is the Number One magazines publisher in the primary girls market with a 30 per cent market share and four titles in the top 10," she added, including the much coveted Number One position for Disney Princess.

"As the experts in publishing for girls, Hello Kitty will be a welcome addition to the Egmont portfolio."

Paolo Casarini, licensing director at Sanrio Global Consumer Products, added: "We are hugely excited to be extending our collaboration with Egmont Publishing Group with this new Hello Kitty Magazine.

Sanrio and Egmont are becoming a well-established partnership, with a long-term vision, and we are confident in Egmont's expertise to ensure continued growth for this evergreen brand."

Egmont have not revealed the print run for the full colour magazine, but has said that it had "invested in copy and increased distribution".

There is currently no website dedicated to the magazine.

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