VisitEngland, the UK’s national tourist board has recruited Wallace & Gromit as 'Tourism Trailblazers' to inspire Britons to take a holiday at home this year.
(It's a busy time for the duo - earlier this month, they notched up the 1000th daily Wallace and Gromit strip in The Sun, created by the Titan Comics team).
The campaign kicked off with Wallace & Gromit exploring the country’s most exciting holiday spots on their motorbike and sidecar, plus the duo are now starring in a new animated TV ad, which is going out across TV and cinema screens in the UK.
Nick Park, Creator and Director of Wallace & Gromit, said “Leisure time has always been very important to Wallace & Gromit, so it’s great to see them making this holiday choice. A nice cup of tea and some tasty local cheese is always a favourite so they won’t be disappointed with their holiday in the UK.
The ad was produced at Aardman studios in Bristol and you can take a sneaky peek behind the scenes in the video here.