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Monday, 18 January 2010

Striker bounces back again - into Nuts

Striker's MascotFootball comic Striker has kicked off its 25th anniversary year by signing exclusively to Nuts, Britain’s biggest-selling weekly mens lifestyle magazine published by IPC. (We're betting the team mascot might just be a bit racier than its past cheerleader, pictured here).

The computer-generated adventures of Warbury Warriors football club, which previously featured daily in The Sun and, for a time, in their own weekly comic, will launch in the issue going on sale on Tuesday 26th January.

Striker will have its own page in Nuts and will feature all-new adventures, starting with the resurrection of the destitute Warriors by Arab billionaire Sheikh Mustapha Futti Kulub (Gedditt!?).

Striker was created by journalist and artist Pete Nash back in 1985 and made its debut in The Sun newspaper in November of that year as a three-panel black-and-white cartoon, switching to colour four years later. In 1999, Striker became the first daily newspaper strip in the world to be created entirely in computer-generated 3D software.

Nuts will be the perfect new home for Striker," says creator Pete Nash. "The magazine’s readership of young adult males matches Striker’s core following and the cheeky, entertaining style of Nuts is exactly on a par with Striker.

“What’s more is that a weekly format, rather than daily, will give me time to work on developing Striker into a movie and possible TV series. Talks are at an advanced stage with two producers and I can’t wait to see the Striker characters come to life in Nuts and on the screen.”

Launched in 2004, Nuts has established itself as the biggest brand in men's media and is the PPA Consumer Media Brand of the Year 2009, accounting for one out of every two men's lifestyle mags purchased at newsstand. Online, Nuts.co.uk is Britain's number one men's lifestyle website, according to the Hitwise UK Online Performance Awards 2008, and gives IPC an unparalleled total reach into what;s often regarded as the most elusive and hardest to please audience there is – young men.

“Pete Nash's Striker strips are legendary," added Nuts editor Dominic Smith. "To sign him up and bring the Warbury Warriors to Nuts readers exclusively every week is a dream come true.

"Without a doubt Striker is a perfect fit for Nuts, with our mix of sport, girls and humour.

"Striker will be must-read material for our football-mad fans - and we've got much more planned for the magazine this year that will underline Nuts' premier league position."

Nuts is on sale every Tuesday, priced £1.70, and online at www.nuts.co.uk.

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