Hulk Goes Mobile

Marvel and Hands-On Mobile, producers of Guitar Hero and Iron Man for mobile phones, have released a new mobile game and personalization content around the latest big-screen adaptation of The Incredible Hulk, which has been getting positive reviews as a straight forward action movie on its release.

The game and content are currently available on select carriers worldwide.

“The Hulk is a character who is beloved by many, and we worked closely with Marvel to develop a mobile game that was true to his legacy,” said David White, Chief Executive Officer of Hands-On Mobile. “Just as we’ve seen consumers embrace Iron Man, we expect The Incredible Hulk to gain a similar following with an exciting mobile game to complement its film release.”

In this explosive and action-packed mobile game, players become the Hulk to smash through walls, hurl cars at enemies, scale cityscapes, dodge precision missiles, and battle The Abomination as they seek out a cure to the gamma radiation that poisoned the Hulk's alter ego Bruce Banner's cells and transformed him into the green-skinned behemoth.

”This summer is an exciting time for Marvel, and we're excited to be working with Hands-On Mobile to create mobile games that complement our latest big screen releases including Iron Man and The Incredible Hulk,” said Simon Philips, President of Marvel International. “As we’ve already seen with the success of Iron Man, fans are eager to continue to interact with these beloved characters after they leave the movie theaters, and mobile games are a great way to do this.”

HandsOn say The Incredible Hulk game features unique gameplay that distinguishes it from other tile-based, action-adventure games in the mobile market. The game re-creates movie scenes as players smash from the hidden factories of Brazil to the city that never sleeps.

• For information and other exciting Marvel Mobile content, visit www.MarvelMobile.com. The Incredible Hulk mobile game can be downloaded in the US by text messaging HULK to 46966.