The ad, made by London-based agency WCRS and screened in the UK in the 1980s, used a sequence originally shot by the BBC Natural History Unit and became the focus for a show, Daylight Robbery (followed up with the originally titled Daylight Robbery II) presented by Doctor Jessica Holm, which has been screened all over the world.
It apparently took the squirrel nearly a week to figure out what to do.
It seems that the squirrel didn't pass on his knowledge to others: there was a report in the Guardian last month about one who had to be rescued from a bird feeder by the RSPCA after eating so many nuts that it could no longer squeeze through the bars!
More clever animals to be found at: www.animalintelligence.org
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